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Books & More

Marketing Analytics for Success at the Bronfman Library

Marketing Analytics for Success at the Bronfman Library

Big data, metrics, and analytics – you’ve probably heard these terms mentioned countless times before in the media, the classroom, and even at networking events. These concepts are hot ticket items right now in the job market. In fact, the Harvard Business Review has even called Data Scientist the Sexiest Job of the 21st Century! […]