12 new acquisitions in Peter F. Bronfman Business Library, including 6 from 2018:
Athletes are brands too : how brand marketing can save today's athlete
Jack + June Publishing, 2018
206 pages : illustrations ; 21 cm
Case theory in business and management : reinventing case study research
SAGE Publications Ltd, 2017
xix, 347 pages ; 25 cm
Global leadership perspectives : insights and analysis
SAGE, 2018
xvii, 303 pages : illustrations ; 25 cm
Public relations in hyper-globalization : essential relationship management : a Japan perspective
Routledge, 2018
x, 296 pages ; 25 cm
Signs of life : why brands matter
Circa Press, 2017
189 pages : illustrations (some colour) ; 22 cm
Risk and ruin : Enron and the culture of American capitalism
University of Pennsylvania Press, 2018
263 pages : illustrations, 1 map ; 24 cm.
European fashion : the creation of a global industry
Manchester University Press, 2018
336 pages : illustrations ; 24 cm.
Brands win championships : the secret to winning a national title in the 21st century
Jack and June Publishing, 2014
181 pages : illustrations ; 21 cm.
The sociology of greed : runs and ruins in banking crises
Routledge, 2018
xv, 199 pages ; 23 cm