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Recent Acquisitions, August 21 - August 28, 2017

Recent Acquisitions, August 21 - August 28, 2017

11 new acquisitions in Peter F. Bronfman Business Library, including 7 from 2017:

HD 31.2 B78 2017

The teachings of management : perceptions in a society of organizations

Springer Nature, 2017

xiii, 100 pages : illustrations (some color) ; 24 cm.

HD 45 G574 2017

Innovation management : effective strategy and implementation

Palgrave, an imprint of Macmillan Publishers Limited, 2017

xxxi, 413 pages : illustrations ; 24 cm

HD 3871 N49 2017

Governing public-private partnerships

McGill-Queen's University Press, 2017

188 pages : illustrations ; 24 cm

HF 5383 M674 2014

The infographic resume : how to create a visual portfolio that showcases your skills and lands the job

McGraw-Hill Education, 2014

xiii, 225 pages : color illustrations ; 24 cm

HF 5415 C3813 2017

Marketing and customer loyalty : the extra step approach

Springer, 2017

xi, 126 pages ; 25 cm.

HF 5415.1265 K3935 2017

Introduction to search engine marketing and AdWords : a guide for absolute beginners

Apress, 2017

xiii, 131 pages : illustrations ; 24 cm

HF 5415.1265 K45 2017

Introduction to social media marketing : a guide to absolute beginners

Apress, 2017

xii, 152 pages : illustrations ; 24 cm.

HF 5415.2 C3833 2015

Marketing analytics : a practitioner's guide to marketing analytics and research methods

World Scientific, 2015

xxiv, 694 pages : chiefly color illustrations ; 23 cm

HF 5549.5 I6 C73 2015

Heard on the street : quantitative questions from Wall Street job interviews

[Timothy Falcon Crack], 2015

xi, 270 pages : illustrations ; 29 cm

HG 3701 L35 2017

Creditworthy : a history of consumer surveillance and financial identity in America

Columbia University Press, 2017

ix, 352 pages : illustrations ; 24 cm.

Consumer behaviour : buying, having, and being

Prentice Hall Canada, 1998

xvi, 654 p. : ill. ; 26 cm.