8 new acquisitions in Peter F. Bronfman Business Library, including 6 from 2015:
The United States of excess : gluttony and the dark side of American exceptionalism
2015
x, 248 pages ; 22 cm
The strategy of global branding and brand equity
2015
xviii, 221 pages ; 24 cm
People and products : consumer behavior and product design
2015
viii, 311 pages ; 24 cm
Cool : how the brain's hidden quest for cool drives our economy and shapes our world
2015
292 pages ; 24 cm
Professional financial computing using Excel and VBA
Wiley, 2010
ix, 353 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.).
Smart money : how high-stakes financial innovation is reshaping our world--for the better
2015
xviii, 285 pages ; 25 cm
Efficiently inefficient : how smart money invests and market prices are determined
2015
xiv, 348 pages ; 25 cm