We received a total of 16 new acquisitions in the Peter F. Bronfman Business Library from December 1 to December 8, including 8 books from 2014. Our new books cover a diverse array of subject areas such as digital and social media marketing, management, and even game theory for business!
If you're interested in learning more about how to use gamification in business, make sure to check out Serious Games for Business: Using Gamification to Fully Engage Customers, Employees and Partners by Phaedra Boinodiris and Peter Fingar. This book focuses not only on how gamification can be used to create better customer experiences, but also provides case studies about the use of simulation and strategy games to improve business processes.
Management in Latin America : threats and opportunities in the globalized world
2014
vi, 163 pages : color illustrations, color map ; 24 cm
Innovation, entrepreneurship, and the economy in the US, China, and India : historical perspectives and future trends
2015
xxiv, 390 pages ; 24 cm
Collaboration systems : concept, value, and use
2014
xii, 248 pages : illustrations ; 26 cm.
Employed for life : 21st-century career trends
2014
167 pages : illustrations ; 23 cm
Serious games for business : using gamification to fully engage customers, employess and partners
2014
194 pages : illustrations ; 23 cm
Digital marketing guidebook : integrating strategy and tactics with values, a guidebook for executives, managers, and students
2015
xiii, 353 pages ; 21 x 26 cm
Social media marketing in BRIC countries : examining case studies of BMW, Adidas and Nivea
2013
ix, 126 p. : ill. ; 21 cm.
Supply chain management : strategy, planning, and operation
Pearson, 2013
xii, 516 pages : illustrations ; 27 cm
Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare
2014
xiv, 345 pages ; 25 cm
Managing consumer services : factory or theater?
Springer, 2014
xii, 280 p. : ill. ; 24 cm.
Human resource management in emerging economies
2014
xiii, 199 pages ; 24 cm.
Corporate finance : theory and practice
Wiley, 2001
xxvi, 982 p. : col. ill. ; 26 cm.
The impact investor : lessons in leadership and strategy for collaborative capitalism
2015
xxiii, 357 pages ; 24 cm