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Recent Acquisitions, December 1 - December 8, 2014

Recent Acquisitions, December 1 - December 8, 2014

We received a total of 16 new acquisitions in the Peter F. Bronfman Business Library from December 1 to December 8, including 8 books from 2014. Our new books cover a diverse array of subject areas such as digital and social media marketing, management, and even game theory for business!

If you're interested in learning more about how to use gamification in business, make sure to check out Serious Games for Business: Using Gamification to Fully Engage Customers, Employees and Partners by Phaedra Boinodiris and Peter Fingar. This book focuses not only on how gamification can be used to create better customer experiences, but also provides case studies about the use of simulation and strategy games to improve business processes.

HB 615 F455 2014

Management in Latin America : threats and opportunities in the globalized world

2014

vi, 163 pages : color illustrations, color map ; 24 cm

HB 615 S53 2015

Innovation, entrepreneurship, and the economy in the US, China, and India : historical perspectives and future trends

2015

xxiv, 390 pages ; 24 cm

HD 58.7 A93 2014

Organizations and management in cross-cultural context

2014

xvi, 375 pages ; 24 cm

HD 66.2 C65 2014

Collaboration systems : concept, value, and use

2014

xii, 248 pages : illustrations ; 26 cm.

HF 5381 W5485 2014

Employed for life : 21st-century career trends

2014

167 pages : illustrations ; 23 cm

HF 5414 B65 2014

Serious games for business : using gamification to fully engage customers, employess and partners

2014

194 pages : illustrations ; 23 cm

HF 5415.1265 K386 2015

Digital marketing guidebook : integrating strategy and tactics with values, a guidebook for executives, managers, and students

2015

xiii, 353 pages ; 21 x 26 cm

HF 5415.1265 T76 2013

Social media marketing in BRIC countries : examining case studies of BMW, Adidas and Nivea

2013

ix, 126 p. : ill. ; 21 cm.

HF 5415.13 C533 2013

Supply chain management : strategy, planning, and operation

Pearson, 2013

xii, 516 pages : illustrations ; 27 cm

HF 5415.13 H97 2014

Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare

2014

xiv, 345 pages ; 25 cm

HF 5415.5 M15668 2014

Managing consumer services : factory or theater?

Springer, 2014

xii, 280 p. : ill. ; 24 cm.

HF 5429 C683 2012

Retail analytics : the secret weapon

Wiley, 2012

xii, 164 p. : ill. ; 24 cm.

HF 5549.2 E92 Z54 2014

Human resource management in emerging economies

2014

xiii, 199 pages ; 24 cm.

HG 187 C6 Z448 2013

China's capital markets

2013

xxx, 262 pages : illustrations ; 24 cm.

HG 4026 D33 2001

Corporate finance : theory and practice

Wiley, 2001

xxvi, 982 p. : col. ill. ; 26 cm.

HG 4515.13 C56 2015

The impact investor : lessons in leadership and strategy for collaborative capitalism

2015

xxiii, 357 pages ; 24 cm