Sophie Bury, Business Librarian & Head Bronfman Business Library
Published Wednesday April 24, 2013

You may have discovered the value of Simply Map already for market research in Canada. It allows you to generate both maps and tables displaying demographic or spending patterns data for one or more specific geographic locations in Canada, e.g. cities, towns, municipalities, neighbourhoods and so on. It also allows you to plot on a map the location of businesses operating in a specific industry in a geographic location of your choosing within Canada. Tables and lists generated can be exported to Excel and maps can be inserted in to power point presentations and other file formats.

Have we piqued your interest? If so, we recommend you take a look at our recently created, handy guide to using Simply Map prepared by business and map information experts at York University Libraries, which features three scenarios illustrating common marketing and business planning tasks.

And the value of using Simply Map just got even stronger with our recent addition of a new module called the PRIZM C2 Marketer's Handbook from Environics Analytics. This module, integrated within the existing Simply Map product as shown here, is a consumer segmentation system for Canada which classifies Canadians in to one of 66 lifestyle types with names like Electric Avenues, Pets & PCs and Les Chics. Detailed profiles of these consumer segments are available including psychographics providing insights in to the behaviour and mindsets of consumers.

Enjoy! And if you’ve got questions about using Simply Map, ask us for help.